About Us
Footballaholic is a commercial advisory and sports business platform connecting brands, rights holders, technology companies and legendary talent with opportunity across the global game.
Footballaholic is a sports-focused business bringing together commercial strategy, technology, talent and live experiences. We work with clubs, rights holders, brands, investors, technology businesses and personalities across the sports industry, helping them identify opportunities, build stronger propositions and turn ideas into commercial results.
From enabling new and ambitious league formats and broadcasters, to driving transformative growth for innovative and heritage organisations, Footballaholic delivers results that create lasting value. Our strength lies in joining the dots.
Sport is rarely about one discipline in isolation. A new commercial opportunity might need the right strategy, the right technology partner, the right talent and the right experience around it. By working across all four areas, we can bring together the people, expertise and relationships needed to move projects forward.
Our work spans Commercial Advisory, Sports Technology, Legends & Talent, and Events & Experience — with each project shaped around the needs of the organisation rather than a fixed formula.
That might mean advising on a new revenue opportunity, introducing an innovative technology, connecting a brand with a sporting legend, creating a new event concept or combining several of those elements into something entirely new.
Built around sport
We understand that sport is different. It has passionate audiences, powerful brands, complex stakeholder relationships and a commercial environment that can move quickly. Successful ideas need to work both as businesses and as experiences for the people who care about them.
That understanding sits at the heart of Footballaholic.
We combine sector experience with a broad network across sport, business, technology and entertainment, allowing us to move from conversation to opportunity — and from opportunity to delivery. We’re curious, commercially minded and always looking for the next idea that can make a difference.
From strategy to talent, technology to events, we supercharge sport.